10.05.06
Setting Yourself Apart from Your Competition
My client’s goal is to set himself apart from his competition that also specialize in quick oil changes and state emission tests.  He envisioned creating an atmosphere that would bring his patrons back again and again. With some thought, he decided to make an experience for his patrons while waiting for their oil changes. He bought an oven to bake cookies in so while the patrons wait for their oil changes, they can snack on cookies while watching TV or reading magazines. The cookies have been a tasty hit!  An added benefit is the aroma of fresh baked cookies that permeates throughout the store.Â
Their competition generally leaves an air freshener in the vehicle, so to be unique the client leaves a luscious buttermint wrapped in a white wrapper with a red heart and a tag line that says, “We Love our Customers”.
The client’s business is doing great thanks to fresh baked cookies and luscious, logoed butter mints.