11.22.06
Posted in Promotional Products at 3:34 am by <ADMINNICENAME>
American Promotions, Inc. is a Utah based business that provides imprinted apparel, promotional items, and logoed gifts. They have been in business since 1996 and have many reputable clients including Tahitian Noni and Omniture.
Over the past year American Promotions, Inc. has dedicated a large portion of their resources to develop an industry leading website. It has over 4600 products and produces a consistent flow of internet orders. With this foundation laid, American Promotions, Inc is now looking to hire an internet marketer on a results-based compensation plan. Responsibilities will include, SEO, PPC management, article & press release distribution, and email marketing. Experience is preferred but not necessary.
As a new hire, you will be given a paid membership to Provo Labs Internet Marketing Academy where you will learn the latest principles and techniques of Internet marketing.
Please contact me if you are interested in this position.
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Posted in Promotional Products at 12:55 am by <ADMINNICENAME>
Upsurge puts annual sales close to record figures.
This recent study gives updated statistics of promotional products sales.
Irving, Texas (April 26, 2005) Based on a recent study conducted exclusively for Promotional Products Association International (PPAI), estimated sales of promotional products in 2004 increased 5.94 percent to $17,311,730,376, the second largest sales figure in the history of the industry. This increase puts 2004 figures close to the record of 17.8 billion in 2000. Sales in 2001 and 2002 saw the first decline in more than 20 years, and in 2003, sales rebounded to 16.3 billion.
The study was conducted exclusively for PPAI by Alan D. Fletcher, Ph.D at the Manship School of Mass Communication at Louisiana State University and Rick Ebel, former marketing communications director of PPAI, and principal of Glenrich Business Studies in Corvallis, Oregon.
“I think this significant increase, coupled with the increase last year is an indication of an optimistic business environment,” says researcher Rick Ebel. “Many of those we surveyed pointed to the economy as a primary reason. Businesses are ready to grow. Most other advertising mediums also saw an increase last year, so it’s apparent that business leaders want to do what’s necessary to get their names out to their potential clients and to their current customer base. And obviously, that includes the tried and true advertising medium of promotional products.”
According to PPAI, promotional products include useful or decorative articles or merchandise that are used in marketing and communication programs. The items are usually imprinted with a company’s name, logo or message. Promotional products that are distributed free are called advertising specialties; imprinted items given as an incentive for a specific action are known as premiums. In addition, business gifts, awards and commemoratives are also considered promotional products.”
If you would like to read the complete article of “Sales of Promotional Products Continue Upward Climb” click here .
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11.21.06
Posted in Promotional Products at 3:55 am by <ADMINNICENAME>
Unlike most types of advertisement, promotional products generally stay around to be viewed again and again. There isn’t a written or identified formula to follow when tracking how many exposures a promotional product has. However, common sense tells us the longer a logoed item stays around making daily impressions, the initial cost of the product is being reduced each day.
It seems quite likely that if we could measure the impressions a logoed promotional product makes over the life of the product; it is probably the least expensive advertising when figured on a cost-per-impression basis.
Take for instance, a $1.99 wine glass used in a bar or restaurant a few times per day is making daily impressions. I believe this daily repetitive exposure of promotional products make imprinted promotional items the least expensive form of advertising available.
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11.11.06
Posted in Promotional Products at 4:30 am by <ADMINNICENAME>
I found this article at findarticles.com by Mark Richard Moss, Black Enterprise, Jan 1999. I felt it was an accurate account so I wanted to post it to my blog.
Troy Nalls, president of Answer Austin Inc., an Austin, Texas, voice-mail service, likes to give away T-shirts with his company’s logo. The perception, Nalls claims, is that his small company is as large as the big guys.
He spends $500 per month on promotional products like T-shirts, mugs, letter openers and coasters. “A lot of people tell me they have a coaster sitting next to their computer, and when they hear of someone who needs my services, they tell them to call me. I’m right in front of them every day.”
Like Nalls, entrepreneurs can successfully use promotional products- giveaways that usually carry a company logo or message–to boost their bottom line. “The benefit of using strategically thought-out promotional products is that it gives the customer a certain ‘feeling’ about your company’s products or services, says Bennie F. Giles III, president of Creative Advertising Techniques Inc., in New Rochelle, New York, which has been distributing promotional products since 1988.
“Most people have no idea of the depth of this industry and the impact it has in terms of advertising and marketing,” says Giles. In 1997, Americans spent $11.9 billion on promotional products, strong evidence that they have become an integral part of many businesses’ strategy for growth.
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Posted in Promotional Products at 3:44 am by <ADMINNICENAME>
According to the Promotional Products Association International (PPAI), Promotional products are the only medium that engages all five senses. Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable-yet their impression is long lasting and readily measureable. Make promotional products integral part of your marketing mix and watch clients grab onto your message.
Promotional products will:
- Drive traffic to your tradeshow booth
- Improve response rates on direct mail campaigns
- Increase referrals
- Improve return business
- Improve employee morale
According to a recent study, 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their promotional product because it was useful. (PPAI)
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