11.21.06

Continual Impressions with Promotional Products

Posted in Promotional Products at 3:55 am by <ADMINNICENAME>

Unlike most types of advertisement, promotional products generally stay around to be viewed again and again.   There isn’t a written or identified formula to follow when tracking how many exposures a promotional product has.  However, common sense tells us the longer a logoed item stays around making daily impressions, the initial cost of the product is being reduced each day.

It seems quite likely that if we could measure the impressions a logoed promotional product makes over the life of the product; it is probably the least expensive advertising when figured on a cost-per-impression basis. 

Take for instance, a $1.99 wine glass used in a bar or restaurant a few times per day is making daily impressions.  I believe this daily repetitive exposure of promotional products make imprinted promotional items the least expensive form of advertising available. 

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