11.22.06
Sales of Promotional Products Continue Upward Climb
Upsurge puts annual sales close to record figures.
This recent study gives updated statistics of promotional products sales.
Irving, Texas (April 26, 2005) Based on a recent study conducted exclusively for Promotional Products Association International (PPAI), estimated sales of promotional products in 2004 increased 5.94 percent to $17,311,730,376, the second largest sales figure in the history of the industry. This increase puts 2004 figures close to the record of 17.8 billion in 2000. Sales in 2001 and 2002 saw the first decline in more than 20 years, and in 2003, sales rebounded to 16.3 billion.
The study was conducted exclusively for PPAI by Alan D. Fletcher, Ph.D at the Manship School of Mass Communication at Louisiana State University and Rick Ebel, former marketing communications director of PPAI, and principal of Glenrich Business Studies in Corvallis, Oregon.
“I think this significant increase, coupled with the increase last year is an indication of an optimistic business environment,” says researcher Rick Ebel. “Many of those we surveyed pointed to the economy as a primary reason. Businesses are ready to grow. Most other advertising mediums also saw an increase last year, so it’s apparent that business leaders want to do what’s necessary to get their names out to their potential clients and to their current customer base. And obviously, that includes the tried and true advertising medium of promotional products.”
According to PPAI, promotional products include useful or decorative articles or merchandise that are used in marketing and communication programs. The items are usually imprinted with a company’s name, logo or message. Promotional products that are distributed free are called advertising specialties; imprinted items given as an incentive for a specific action are known as premiums. In addition, business gifts, awards and commemoratives are also considered promotional products.”
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