01.27.07

Advertisement on the Move

Posted in Promotional Products at 3:53 am by <ADMINNICENAME>

Logically and in my opinion, the most cost effective advertisement is advertisement on the move.  What moves?  People and Cars.  According to a 2006 survey by the Advertising Specialty Institute, 44% of the advertising specialty market is apparel.  I believe the reason logoed apparel dominates the advertising specialty market is because people on the move wearing embroidered or screen printed hats and shirts become traveling advertisment that drastically broadens your marketing radius.   

T-shirts and golf shirts are the most popular apparel choice, with caps and headwear following closely behind them.  Sweatshirts and button down dress shirts follow behind headwear.  Stay up to date with the latest, by annually watching for new apparel fashions and choices that will keep you in style.

Advertising your logo on cars with bumper stickers, antenna toppers, or auto shades are another great form of moving advertisement that will increase your marketing radius.

Bumper stickers have been around since World War II and they have advanced to higher levels by offering magnetic bumper stickers and new easy to remove adhesives.  Antenna toppers have become quite popular.  They come in a variety of shapes and sizes that onlookers enjoy seeing.  Also, show off your company logo while keeping you and your car cool with auto shades. 

Investing in moving advertisement gives you dollar value that keeps businesses growing.

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